Web Redesign – Creative Brief
Posted: September 18th, 2015As we move into the design phase of this project, one of the exercises we were asked to undertake by our design team was a creative brief. Essentially, this was answering a series of high-level questions about our new website. While we plan to discuss our approach to these questions in future blog posts, today we would like to simply list the questions we were asked for all to consider. The questions are as follows:
- What is the positioning of the site?
- What are the primary goals of the site?
- What problems should the site solve?
- Who are we talking to via the website? (overview and individual characteristics)
- What do we want them to do?
- What considerations need to be addressed within the web project?
- What tone should the site strike?
- Are there any branding guidelines?
- Are there any existing website designs to leverage?
- Are there any design trends to consider?
- What sort of imagery should the site use?
The design phase is now in full swing, we expect to have an initial design live in a few weeks for all to see.
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