Background Information: Directories, Handbooks, Encyclopedias

Advertising Age Encyclopedia of Advertising
REF HF5803 .A38 2003t (3 vols)

Agency ComPile

US. Profiles of Ad, PR, Direct marketing, Interactive, Design, Sales promotion and Media buying services.

Agency Search

U.S. American Ass'n. of Advertising Agencies. Annual. Agency profiles.

B to B

U.S. Magazine for marketing strategists. Multiple directories, rankings, guides.

CARD (Canadian Advertising Rates and Data)
HF5808. C2C25 (2 months only retained SL REF; 1983- Dec. only retained SL stacks)

Media Information Network. Information on advertising, sales, marketing and corporate communication. Advertising rates and related data available on every significant medium in Canada and on selected International media.

GreenBook

International Directory of Marketing Research Houses and Services

Market Research Handbook (Statistics Canada)
CA1 BS63 C224 (Docs - Latest on Docs REF)

Media Digest 2012-13 (Canadian Media Directors' Council)

National List of Advertisers
HF5808 .C2N3 (most recent 2 years on REF)

Indexes & Databases

The following indexes & databases selectively provide access to magazine, journal and newspaper ARTICLES, REPORTS, and other publications.

Market Share

Market share is defined as a brand's share of the total sales of all products within the product category in which the brand competes. Many company directories will provide rankings of companies by sales which will indicate who the most prominent companies are in specific industries.

It can also be found in trade journals by searching "market share" plus your company or product in one of the databases listed below. It can be measured by comparing data at the company level or by examining sales by individual brand. Watch for figures such as the size of the market in dollars, units of sales, value of shipments or industry sales in addition to phrases such as "market share" and "share of the market".

Also follow the links to company Rankings.

Selected Key Journals

For E-journals available at Queen's:

Library homepage (library.queensu.ca)
   E-Journals
    Business & Economics (By Subject)
     Marketing & Sales and Advertising

NOTE:Print versions of the following journals are located in Stauffer Library bound or current periodicals. Search QCAT for holdings details and to search individual online journals.

Advertising Age
HF5801.A276 (micro) from 1950- . Online from 1986-

Adweek
Online from 1997-

Brandweek
Online from 1991-

Industrial Marketing Management
HF5415.12.E8I53 (1971-2003). Online from 1971-

Journal of Marketing
HF5415.A1J8 (1936-2009). Online from 1936-

Journal of Marketing Research (JMR)
HF5415.2.J66 (1964-2009) . Online from 1964-

Marketing Magazine
HF5415.M295t from 1961- . Online from 1996-

Mediaweek
Online (1994-2011/04/11)

Sales and Marketing Management
Online from 1984-

Demographics and Statistical Data

Social Science Data Centre (Queen's Government Documents)

Provides links to (and more...):

• Canadian Statistics (U. of T.)

• U.S. and International Statistics (U. of T.)

• Statistical Resources

• Census

• special topics, such as Canadian Vital Statistics

• various Statistics Canada sites, including

  • 2006 Community Profiles

  • Spending Patterns in Canada

  • Market Research Handbook
    CA1 BS63 C224 (Gov Docs, latest on REF)

Conference Board of Canada

Browse by Topic, Economic Trends: Metropolitan Data

FP Markets, Canadian Demographics
HC111.F4t (latest year in SL REF)

Demographia

American FactFinder

U.S. Census Bureau.

Bureau of Labor Statistics - U.S. Demographics

Market Research Guide

A guide to resources from Rutgers University Libraries.

Associations and Organizations

Advertising Standards Canada

Canadian advertising industry’s self-regulatory body, which administers the Canadian Code of Advertising Standards.

Advertising Association

An international federation of 31 trade bodies and organisations representing the advertising and marketing industries.

American Association of Advertising Agencies

The AAAA is the national trade association representing the advertising agency business in the US.

American Marketing Association

Business Marketing Association

Expertise in business-to-business marketing and communications.

Canadian Marketing Association

Canadian Newspaper Association

Direct Marketing Association

Institute of Communication Agencies

Who's Who of Canadian Advertising

Interactive Advertising Bureau

Links to Standards & Guidelines and Resources & Research; free registration.

Websites & Portals

Ad*Access

"The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 - 1955."

Best Practices (American Marketing Association)

ClickZ Stats

For data on Web/Internet statistics, trends, and market research.

Yahoo! Marketing and Advertising