CHEE 310: Fundamentals of Engineering Innovation and Entrepreneurship: Commercialization Path Analysis
Commercialization Path Analysis
This part of the assessment considers commercialization options that maximize long-term stakeholder value. The objective is to find a good fit (alignment) between the market opportunity, potential economic return and the aspirations and capabilities of stakeholders.
Outcomes
- Patent and license the technology?
- Sell the technology?
- Start a new venture or spin-off?
- Create a joint venture/alliance/network? (Bring together complementary resources and capabilities)
Information Resources
Last Updated: 24 March 2011
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