CHEE 310: Fundamentals of Engineering Innovation and Entrepreneurship: Business Strategy Analysis
Business Strategy Analysis
This part of the assessment develops a set of strategies that synthesize results of technology, market, industry, and financial analysis. The objective is to identify and prioritize the business strategies that will optimize the opportunity for success.
Consider starting your analysis of potential business strategies by completing a SWOT (Strengths, Weaknesses, Opportunities and Threats).
Outcomes
- Commercial Objective. What is the commercial objective of the project?
- SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) Do the strengths of this product or technology exceed any weakness? What opportunities exist for this technology? Do any significant threats exist to the development of this technology?
- Sustainable Competitive Advantage. What is the source of a sustainable competitive advantage?
- Value Proposition. What is the key customer benefit of this product or technology that differentiates it from its competition? What is the worth, importance or usefulness to the customer?
- Competitive Positioning. How is the technology to be positioned relative to competitors or how is the concept or technology to be differentiated from competitors?
- Marketing Approaches. What is the target market? Distribution channels and pricing strategies? What is the market entry strategy?
- Production. How and where will production occur?
- Potential Partnerships/Alliances. Are any partnerships or alliances that will bring complementary resources and capabilities to this and future opportunities?
- Financial . What staged financing will be required? How will staged financing be tied to development milestones?
- Risk Management. How will market, product/processes, regulation, financial and management risk be managed?
Last Updated: 03 April 2009
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