Market Research & American Business 1935-1965

Access via: Adam Matthew Digital

Provides insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter.

Dichter, pioneer of the technique of motivational research, led an influential market research firm employed by major American companies across a variety of industries. Material types include primarily reports, but proposals, pilot studies, memorandums, letters, supporting material, and advertising images are also included. All materials are organized and can be searched by industry.

Access restricted to the Queen's community

Date Coverage

  • 1935-1965

More Search Tools

More Search Tools