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Market Research & American Business 1935-1965

Publication coverage: 1935-1965

Provides insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter.

Mergent Archives

Historical backfile of corporate annual reports, Moody’s Manuals, D&B Directories and Key Business Ratios in digital form.

Mergent Online

Publication coverage: current with some backfiles

Provides financial information and profiles of U.S., Canadian and international companies, public and private. Also includes the 'Investext' module - equity analyst reports from major investment banks and brokerage houses (formerly via Thomson.)

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